Franchise Ops

Planet Fitness runs on franchisees — 120+ groups operating 90% of all locations. These operators bear equipment maintenance costs directly, manage staffing with limited predictive tools, and make capital expenditure decisions based on gut feel rather than data. Members regularly complain about broken equipment — a cardiac nurse reported a treadmill with motor failure symptoms, and a lawsuit was filed after a cable snapped on a weight machine. Equipment downtime drives member complaints, injury liability, and ultimately churn. Over 90% of new club openings come from existing franchisees, so franchisee profitability directly determines system growth.

This capability gives every franchisee an AI operations platform that predicts equipment failures before they happen using IoT sensor data — usage cycles, vibration patterns, motor diagnostics, and wear indicators from Ecofit Networks monitoring. It optimizes staffing schedules based on predicted member traffic, projects maintenance budgets with accuracy, and benchmarks each club's operational metrics against the system average. It also provides corporate leadership with real-time visibility into fleet-wide equipment health, maintenance compliance, and franchisee performance — all through a single dashboard. Your franchisees reduce downtime and operating costs. Your members encounter working equipment. Your system grows faster because franchise economics improve.